Advertising: Food Porn.

yo-quiro-taco-bell1Gidget dies, A-Holes live and pigs flash dance.

All this and more after the jump…

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Gidget the Chihuahua shuffled off this mortal coil earlier this week. While activists were offended by Taco Bell’s use of a Hispanic stereotype in their campaign, I was always more offended by Taco Bell’s use of the word “food” in their campaign.

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There’s lots of controversy over this new Hardee’s/Carl’s Jr spot. (Be sure to check the comments.)

Why am I not surprised to see those a-holes from the PTC are behind this ruckus? Personally, I don’t see what the fuss is all about. Sure, the humor’s a tad risque, but the entire spot is pushing product. In this case, B-Holes. Sure, the B-Holes probably taste like they came out of an A-Hole, but that’s not the ad’s fault.

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I know this is old, but that doesn’t make it any less hot.

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I know this is new, but that doesn’t make it any less not.

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About 20-some years ago (when I still lived in Ohio), I drove cross-country to visit my little brother, who was living in Idaho at the time. Not far from his house, I saw a billboard for a local steakhouse. It featured a shot of a mommy cow and several baby cows. I think the art director must have been a PETA member, because the mommy cow had this pleading look in her eyes that said, “Please don’t eat my babies!” Ever since then, I haven’t been able to eat anywhere that uses the meat they’re serving as a mascot or spokesperson. At least until now. Because even though this commercial grosses me the fuck out, I’ll still never give up my sliders.

Speaking of, what’s up with all the restaurants calling their little sandwiches sliders these days? Just because it’s teeny doesn’t mean you can call it a slider. Only White Castle burgers can be called sliders. Taco Bell may serve their meat in a tortilla, but that sure as hell doesn’t make it a burrito.

copygodd | 07.24.09 | Filed in Advertising

 
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